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Facebook Story Bumping 101 – The More People Engage – The More People Get to See
Previously, Facebook relied on the News Feed algorithm; Edge Rank to determine who got to see what. However, not many marketers never mind businesses or brands had even heard of Edgerank – and its...
View ArticleA lesson in storytelling from Johnnie Walker
The idea of storytelling is more popular in marketing than ever. But as with a lot of great ideas that become hot concepts, then buzzwords, then clichés, there’s more than a little fuzz around what a...
View ArticleMaking valuable connections: Opportunities for brand-building through wi-fi...
Sponsored Wi-Fi adds a new dimension to the timeless marketing maxim - "Go where the customers are." As the number of people accessing the Internet outside of the home increases, it's essential that...
View ArticleA lesson in storytelling from Johnnie Walker
The idea of storytelling is more popular in marketing than ever. But as with a lot of great ideas that become hot concepts, then buzzwords, then clichés, there’s more than a little fuzz around what a...
View ArticleBrand: The secret to finding the one
Recruiting and hiring talent isn’t unlike choosing a mate—with the recently released Gallup poll that reports only 13% of employees are actively engaged at work, there is an obvious issue with...
View ArticleFor Instagram, simple drives success
In a new study conducted by Forrester Research on social media habits and their engagement factor with branded content, it would appear that Instagram is “winning.” The study, which accounted for more...
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Social Media – Great – But Don’t Kill Yourself
According to the BBC, a recent RAC survey found out that 20% of 17 to 19-year-olds admitted using Facebook or Twitter while driving. That’s a huge number of people who can’t resist checking their...
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Lessons any brands or business on Twitter can learn from Xbox
As a trainer and consultant in social media – I’m always looking for case studies and best practice to share. Even though I’ve never entered the ‘gaming’ world personally – I certainly think they know...
View ArticleBrands, Customers and Insights: Northside Festival
Siegel+Gale was at the Northside Festival in Williamsburg, Brooklyn this past Friday, 6/13/14, to capture a panel conducted by our Global CMO Margaret Molloy. The conversation touched on the topics of...
View ArticleBrands, Customers and Insights: Northside Festival
Siegel+Gale was at the Northside Festival in Williamsburg, Brooklyn this past Friday, 6/13/14, to capture a panel conducted by our Global CMO Margaret Molloy. The conversation touched on the topics of...
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